About us

About Us

Fronds draws inspiration from the deep-rooted connection between Emirati citizens and the palm tree—a symbol of heritage and resilience. The choice of palm fronds reflects the UAE’s rich history, where these leaves were essential in building homes and crafting traditional tools. Our design proudly embodies this legacy, paying tribute to the seven emirates through the seven lines that represent our national identity.

About Fronds

Fronds is an Emirati brand, meticulously crafted by the hands of Emirati youth. Designed to suit a wide range of lifestyles, our brand brings together premium materials and timeless designs that fit seamlessly into your daily life—whether at work, in sports, or during moments of leisure. By combining comfort with individuality, we create pieces that resonate with those who value quality and style.

Our Mission

At Fronds, our mission is to cater to all tastes and lifestyles by delivering exceptional quality to our clients across the UAE. We strive to achieve excellence on both local and international levels, aiming to become a symbol of Emirati pride and innovation.